There are a number of off-page SEO tactics which can be used to sustainably improve your website’s page rankings. Links from other websites can improve your pages’s influence on search engine rank. However, rules do apply.
Search engines favour what we know as ‘natural’ links and can penalise pages which have an inbound link profile with ‘paid for’ links.
Natural links are obtained from websites which identify as relevant to a page theme. These might include your suppliers dealer locator links, local and national directories and review sites. Links from Social Media sites add no SEO value as they can be too easily manipulated.